Developers will be able to set up to 3 optional #Topics for each post that is shared to Spotlight to increase engagement & track usage.Īll in all, these new features should see improved app engagement for developers who tap into the Snapchat app with forethought & innovation. Apps developed by Voisey & Powder are examples of this aim in action, with Powder classed as a breakout app, which lets players edit & share gaming videos on mobile.ĭevelopers will also be able to use the Snapchat Topics API to track campaigns – Topics are used to identify & categorize content on Spotlight. How TikTok, Twitter, Snap are upgrading ad tools to help drive brand sales Apps offer a slew of new ad products meant to help brands increase sales and consumers shop By Garett Sloane. Ultimately, Snapchat is facilitating 3rd party app integration to bring a richer experience to its user community. Also, these pages will be focused to drive organic traffic to apps enabling them to grow their install rate & their audience. Partner Content developed by 3rd parties will be aggregated to dedicated App Pages, these pages will show developers how Snapchat users are engaging with their Content & apps. Creative Kit is focused on sharing Content from apps to Snapchat. Courtesy of Snap Snap, as part of staffing up teams for its TikTok-like Snapchat Spotlight user-generated content initiative, has hired two executives from ByteDance’s TikTok: Sam Corrao Clanon and. The Snapchat Creative Kit is part of its broader range of tools for 3rd party apps known as Snap Kit, which provides various utilities to developers for iOS, Android & the Web, such as direct app-to-Snapchat login & camera access among others facilities. Potentially, developers will be able to reach Snapchat’s 280 million strong community who use the app on a daily basis. The image needs at least 50 transparent areas, which makes sense because you don’t want to cover the users’ faces completely. What Does This Feature Offer For Developers The recommended image size guide for a link image is 1080 x 2340, and your image feed posts should not be larger than 300 KB. Developers need to use a desktop computer to explore Snapchat’s integration documentation & a demo video of the app’s integration will be required before approval is given. Some of the things they consider include an apps’ Privacy Policy & the apps’ brand guidelines. Who QualifiesĪny developer can apply to Snapchat for acceptance. Snaps & Stories shared with Creative Kit link back to the developers’ content. Once the Content is shared to Snapchat, users can use any of Snapchat’s creative tools to edit the Content before sending it on to friends or stories. Snapchat Creative Kit allows users to share Lenses, AR Experiences, Filters, GIFs, videos, links, or captions from their Website or app directly to Snapchat’s camera or preview screen. Snapchatters who have a public profile can submit videos for consideration for Spotlight Content that are 60 seconds or less in length, have a 3:2 aspect ratio & are, preferably, made using Snapchat’s tools. Snapchat launched Spotlight in November of 2020, which functions much like TikTok or Instagram Reels. The company previously said it was doling out more than $1 million per day to Spotlight creators going forward, Snap says it will pay out “millions per month” to Snapchatters based on engagement with their Spotlight videos.Snapchat has made “Creative Kit” available to developers for their new short video feature called Spotlight. To date, Snap says it has paid more than $130 million to over 5,400 creators whose posts have been featured in Spotlight. The number of viewers watching Spotlight for at least 10 minutes daily grew by over 70% from January to March, according to the company. Snap launched Snapchat Spotlight in November 2020 in the U.S., and reached 125 million monthly active users in March. Jacques hails from Condé Nast, where she was fashion director at Teen Vogue and Allure, and previously held fashion roles at publications including InStyle, Glamour, Nylon, The Fader, Vibe and Honey.Īt Snap, Jacques is tasked with helping fashion and beauty partners build their presence on Snapchat including through AR, Bitmoji and content strategies. Based in New York, she reports to John Imah, head of brand and games partnerships. In addition, Snap has hired Rajni Jacques as head of fashion and beauty partnerships. As a partner manager at TikTok, she identified and nurtured several of TikTok’s top creators and built accelerator programs to further onboard talent and diversify content. Satish also hails from TikTok, where she was an early member of the app’s creator partnerships team in 2018. Satish ( above left) joined Snap as senior associate of talent partnerships, based in Los Angeles, reporting to Quincy Kevan, senior manager, talent partnerships.
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